The idea of Consumer Product Company was
a thing of chance. Great Data innovation within corporations is rarely the
result of sr. brand managers or others in the marketing department.
To succeed at this kind of innovative work, you needed to think like an administrator.
However, nowadays those entrepreneurial people are forgoing the corporate world
fully and starting their own ventures, or joining other start ups. These
individual entrepreneurs prefer to beat the big companies than work for them.
For some reason, most think this is simply due to access to new types of
technology, and these people are incorrect. Its present everywhere. In fact,
let's look at home-cleaning products a
category that has not seen much innovation or one would assume has not seen
much innovation. The founders of Method, a new cleaning products start up
created by two college students in their dorm room, are a one hundred million
dollar new company and is one of the leading products in this category.
Method cleaner is new, young, hip and succeeding at giving big companies a
run for their money. They even manage to recruit the best talent due to their start up nature. All of the bright scholars at the nation's top schools
including Yale, Wharton, Harvard, Berkeley and so on are going to the smaller
companies where they have more impact and it's perceived to be a more sexier
lifestyle. For more information - http://www.bellwether-institute.net/challenge
No comments:
Post a Comment